Primark Spring Summer 2011 Preview

If you're anything like me then you'll be longing for spring and summer. We have such long, cold winters in England that right now I can't even imagine what it's like to stroll down the street with a sleeveless dress and bare legs. As I compile this post I'm huddled up over my laptop, wearing a heavy coat and this asos snood (mine is black); a mug of hot chocolate sits to my right side. I have the heating on full whack but somehow it doesn't seem enough.

I hate the coming months in terms of fashion. It's frustrating to see spring/summer collections in the stores and online when it's -3 outside. The weather really won't warm here at all until April which leaves four long months where there will be little that seems remotely suitable to buy. To my detriment, I'm not the type of person to plan my wardrobe too far ahead. I like to buy what I can wear right now.

Nonetheless, I wanted to post a sneak preview of the Primark Spring Summer 2011 campaign as I know a lot of you will be keen to take a peek. It's been useful for me to see these previews in the past as if something sparks my interest then I can search it out in store. It's great to have that kind of focus in Primark as otherwise the rails upon rails of clothes and accessories can become overwhelming.

You can see the winter preview HERE (I saw several items still in store when I popped into Manchester this week). The campaign for spring and summer has a true 50's vibe; don't you think? Ladylike and full of femininity. As always I can immediately spot the odd pair of shoes which will certainly make a home for themselves on the overflowing shoe rack in my hallway.

As much as I love red, navy and white, nothing here really takes my fancy. I guess that red mini satchel (£7 due march) is quite cute, especially paired with the floral shirt dress (£15 due March) and navy cardigan (£16 due Feb) - if only the socks and sandals combination wasn't ruining my visual.

Again, I'm not convinced by this selection. The patent platforms are pretty cool if that's your style and a bargain at £12 (in store now). I've always found Primark's platforms to be exceptional value for money - above average quality and no less stylish than others on the high street at three times the price. I wonder if the beach scene prom dress (£17 due Jan) will be a hit?

I love the mocha colour of the chiffon dress on the left (£15 due March) but unfortunately it's not a shade of brown that will ever suit my skin tone. The wedges (£18) in the centre shot are possibly my style so I'll probably seek those out when they arrive in store at the end of March.

Overall, I'm not enamoured. how about you? leave a comment and let me know what you think!

♥